Daughters of India is a conscious fashion label, now recognised worldwide for its timeless, slow-crafted pieces and commitment to ethical practices.

Their global presence today is the result of years of devotion, creative evolution, and staying true to their values. A true testament to what happens when you invest wholeheartedly in your brand. Watching their journey unfold has been nothing short of inspiring.

Project Scope:

Email Marketing

Brand Building & Design

Website Development

Note: Photography by the Daughters of India creative team.
Painted motifs by: Anna Walsh

Daughters-of-india-work.jpg
DOI-EDMs.gif
journey.png
Our Journey

One day, an enquiry arrived in my inbox from a conscious fashion label with the most beautiful photography and flowy gowns. At the time, the founders were travelling Australia in their van with their family, building their dream brand in between bad reception and long drives. With 30k followers on socials and growing momentum, they knew it was time to step into their next evolution. Their website was a single banner image with little brand story attached. They had something incredible to share, but the world didn’t yet fully know it.


Our journey began with weekly email campaigns. As we worked with them to test, refine, and connect with their audience, the results spoke for themselves. Soon, emails increased to 2–3 per week, building a rhythm that their community loved. Over 16 months, our work together expanded beyond email to reworking their website, developing their brand image, and strengthening their brand narrative.

Working alongside their amazing in-house team, we helped built the creative foundations of a brand world that has since blossomed into what you know today.

website.jpg
EDM-doi.gif
swing-tag.jpg
ad.jpg
Daughters-of-india3_b695ec2f-a577-45d4-882c-c8ba40b45ffa.jpg
EDM-doi2.gif

Highlights & Milestones:

flower2.png

16-Month Partnership

Supported the brand’s journey through it's early growing phases, setting the foundations to becoming a globally recognised conscious label.

flower2.png

120+ email EDMs sent

Created 120+ email campaigns & flows that drove sell-outs, strengthened the brand, and built community loyalty.

flower2.png

Identity Evolution

Worked with the team to evolved their visual identity and website into a true reflection of their brand world.

flower2.png

First flagship store opened

Partnered through their first store opening (and the celebration that followed).

client-love2.jpg

Client notes

"How lucky are we! Counting our lucky stars for you both and all of the incredible things you’ve done for us."


- Megan, Daughters of India Founder

"These two rockstars can single handily change brands and can deliver exactly what you are asking for. Their design and copy are next level and I would highly recommend them for anything! I can’t say enough good things about what they can do for a brand."


- Jay, Daughters of India Marketing Team
Back to all projects


Please note: Numbers are only one part of a brand’s growth story. While we do a kick-ass job at elevating them, in respect of our clients’ privacy we don’t disclose confidential figures. Instead, we highlight the creative direction, strategic scope, and impact of our work together.