What began as one woman’s heart-led mission has grown into an iconic rug brand adorning thousands of homes.

Founded by Jessica in 2019 while on maternity leave from social work, Rugs for Good carries a bold dual mission: breaking the cycle of generational poverty in India through their partnership with the Shanti Bhavan Children’s Project, and challenging child slavery in the rug industry through their GoodWeave certification.


Each piece is hand-crafted with high-quality materials and designed to elevate a home while contributing to a better world. Rugs that truly do good, and look amazing.

Project Scope:

Social Media Management
Website Development
Brand Messaging
Email Marketing & Flows
Creatives & Design Support

Note: Photography by the Rugs for Good team.

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Our Journey

Jess reached out about a year into her Rugs for Good journey. Her vision and mission were instantly inspiring, and it was clear this brand had something special to share with the world.

We began by managing social media, bringing Jess’s story to life with authenticity and inspiring her community to see how a rug could transform a home while supporting a deeper cause. Over the years, our partnership grew to include re-developing the website, refining brand messaging, setting up foundational email flows, designing ad creatives, and creating trade and wholesale guides as the brand expanded into new markets.

Over 4.5 years, this partnership has been a privilege to be part of. watching Rugs for Good grow from its early days into a movement with over 10,000 customers. Proof that when vision meets purpose, and is nurtured with consistency and care, something extraordinary can bloom.

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Highlights & Milestones:

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4.5-Year Partnership

Long-term support through every stage of growth.

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Social Media & Email Growth

Supported growth from 10k to 40k+. Paired with email flows and campaigns that strengthened customer connection.

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Wholesale Expansion

Designed trade and wholesale guides to support business expansion.

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Website Evolution

Refined brand messaging and website to align with their mission and values.

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Client notes

"Hiring Bolivia for social media content management for 4 years ago was the best business decision I ever made. We developed a wonderful working relationship over this 4, which went beyond purely social media management. With her doing what she does best, she allowed me to focus on other areas of the business to help it grow. She is incredibly talented in terms of creativity and eye for detail, there is no doubt about that, however she is also really efficient and finishes tasks in a timely manner which I think is a rare combo. I highly recommend Bolivia, she's my go-to for creative direction."

- Jessica, Rugs for Good Founder
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Please note: Numbers are only one part of a brand’s growth story. While we do a kick-ass job at elevating them, in respect of our clients’ privacy we don’t disclose confidential figures (unless agreed with our clients). Instead, we highlight the creative direction, strategic scope, and impact of our work together.