Jux Jewellery is a fine jewellery brand based in Lennox Head, NSW.

Founded by Perle in 2012, the brand has evolved from handmade organic jewellery sold at local markets into a luxury, ethically sourced fine jewellery house.


Perle personally travels to mines across Australia to source high-grade sapphires and works exclusively with a select few accredited local diamond suppliers. Each piece, whether ready-made or bespoke, is truly one of a kind, designed and crafted locally, with a commitment to minimising waste and supporting the Australian jewellery industry.


It’s not every day you get to hold a tray of luxury diamond and sapphire rings... this project was such a pleasure to work on. A huge thank you to Perle for trusting me with her vision and letting me bring Jux’s next chapter to life.

Project Scope:

Brand Identity & Rebrand
Website Upgrade
Brand Photography
Social Media Management
Packaging Design

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Our Journey

When Perle first reached out, she was managing every aspect of Jux herself, from working in her business to photography to socials. She was ready to evolve her identity into something that reflected the heart of Jux: elegant, minimal, and timeless.


Our partnership began with a full rebrand that repositioned Jux as the luxury fine jewellery brand it had become. From there, we elevated her website, refined her visuals through a brand photoshoot, aligned her voice across social channels, and reimagined her packaging to complete the transformation into modern luxury.


Over 1.5 years, it was a privilege to help Jux Jewellery step into its next chapter. Though currently on a mini pause while Perle embraces the beautiful season of new motherhood, Jux remains a brand destined to adorn love stories for years to come.

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Highlights & Milestones:

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Luxury Repositioning

Launched a new identity that repositioned Jux Jewellery from boutique jewellery to fine jewellery brand.

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1.5 year Partnership

Partnered for 1.5 years, guiding the brand’s evolution across digital and physical touchpoints.

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Editorial Storytelling

Produced photography & social media content to anchor the elevated direction blending romance with modern minimalism.

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Packaging redesign

Created packaging experience that mirrored the refined luxury aesthetic.

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Client notes

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- Perle, Jux Jewellery Founder
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Please note: Numbers are only one part of a brand’s growth story. While we do a kick-ass job at elevating them, in respect of our clients’ privacy we don’t disclose confidential figures (unless agreed with our clients). Instead, we highlight the creative direction, strategic scope, and impact of our work together.