The Whole Bride is a wedding destination founded by Kristy and Alice in Tweed Heads. What began with their now-iconic biodegradable confetti has grown into a one-stop shop for everything a modern bride could need — from flower ribbons and ring boxes to cards, gowns, and thoughtful keepsakes.

After selling one of Australia’s largest wedding photography studios, Kristy and Alice saw how overwhelming it was for couples to source the little details that make a wedding feel personal. Their vision was simple: create a single space where brides could find it all, beautifully curated and stress-free. Today, The Whole Bride has become a true wedding empire, trusted by brides nationwide.

Project Scope:

Email Flow Redesign
Weekly Email Campaigns
Creative Asset Design

Note: Photography by The Whole Bride team.

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Our Journey

I joined Kristy and Alice on their journey when The Whole Bride was already well established as a wedding destination. (These girls do an amazing job!). They had been running their own email marketing in-house, knew its power, and were ready to take things to the next level.

Over the course of a year, we redesigned their email flows and built a rhythm of weekly campaigns that kept momentum and sales strong. From back-in-stock alerts and sales promotions, to new arrivals and love story features, we made email a consistent touchpoint that nurtured their community and drove growth.

Together, we also expanded their creative assets — turning email designs into ad graphics and website banners — ensuring the brand felt cohesive across every channel.

Working alongside Kristy, who was our point of contact was an absolute joy. Organised, seamless, and inspiring to collaborate with, our time together was as effortless as it was impactful.

Through the power of email marketing and consistency, we kept The Whole Bride’s community nurtured and their momentum strong.

Highlights & Milestones:

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Long term partner

Partnered for over a year to evolve The Whole Bride’s email marketing & helped establish an email identity that felt professional, polished, and true to them.

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Social Media Growth

Redesigned all automated flows to align with their brand journey.

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Website Evolution

Refined brand messaging and website to align with their mission and values.

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Client notes

"We love Bolivia's work, and highly recommend Velvet Palms Creative to any business looking elevate their brand with her beautiful designs. Thank you Bolivia! xx"

- Kristy, The Whole Bride Co-founder

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Please note: Numbers are only one part of a brand’s growth story. While we do a kick-ass job at elevating them, in respect of our clients’ privacy we don’t disclose confidential figures (unless agreed with our clients). Instead, we highlight the creative direction, strategic scope, and impact of our work together.